by Donald Wallace, The Software Copywriter | Feb 6, 2014 | Business and Copy "How-Tos", Marketing, Social Media, Technology Applications
Tired of marketing ideology? The endless demagoguery about certain techniques that are in fashion? A clear example is the “permission marketing” meme that marketers such as Seth Godin popularize which has been embraced widely by young marketers. This meme...
by Donald Wallace, The Software Copywriter | Nov 21, 2013 | Content Creation, Technology Applications, Web Design Tools and Techniques
There is almost universal agreement in web design and online marketing circles that WordPress, when used with a commercial theme of your choice to design a web site, is always a fluid, easy, organic process. Not true. A web design using WordPress is more like molding...
by Donald Wallace, The Software Copywriter | May 5, 2013 | Business and Copy "How-Tos", Content Creation, Copywriting, Marketing, Technology Applications
Anyone who has produced content knows that strong headlines are “bait” that invite a visitor to read. Weak headlines can absolutely kill really good content, by leaving it up to the reader to guess why they should bother reading an article or a story....
by Donald Wallace, The Software Copywriter | Sep 28, 2012 | Business and Copy "How-Tos", Content Creation, Social Media, Technology Applications
People have asked me this question: What platform should we use for our web site? We simply want a business web site. We might have a blog, or maybe we won’t for now. We have will just a few people in our organization with the ability to update the site. What...
by Donald Wallace, The Software Copywriter | Jul 10, 2012 | Client Relations, Content Creation, Marketing, Social Media, Technology Applications
Do you resent the fawning over social media? Are you a social media objector? Do the following thoughts cross your mind when the subject of social media for business comes up? Kids mindlessly following a trend! Kool-Aid drinkers! Time wasters! Social...
by Donald Wallace, The Software Copywriter | Feb 4, 2012 | Business and Copy "How-Tos", Copywriting, Marketing, Technology Applications
Introduction As a software developer, the demo – or “test drive” of your product – is a key marketing tactic. Without spending money, your prospective customers can try before they buy. However, the scarcity of one critical commodity gets in...
