by Donald Wallace, The Software Copywriter | Feb 12, 2014 | Business and Copy "How-Tos", Content Creation, Copywriting, Marketing, Social Media
Content marketing – the publication of blog articles, papers and other pieces of content that are not really “hard sell” direct marketing – can be a struggle. Content marketing can be time-consuming, expensive, and require a lot of resources to...
by Donald Wallace, The Software Copywriter | Feb 6, 2014 | Business and Copy "How-Tos", Marketing, Social Media, Technology Applications
Tired of marketing ideology? The endless demagoguery about certain techniques that are in fashion? A clear example is the “permission marketing” meme that marketers such as Seth Godin popularize which has been embraced widely by young marketers. This meme...
by Donald Wallace, The Software Copywriter | Dec 20, 2013 | Business and Copy "How-Tos", Content Creation, Marketing, Social Media
If you don’t yet have a mailing list full of subscribers to your blog or content marketing campaign, you will want to read this article. Your content marketing can really use some assistance from social media. Let’s see how social media and content...
by Donald Wallace, The Software Copywriter | Feb 27, 2013 | Career, Marketing, Social Media
Late in 2012, LinkedIn created a new way to recommend people in your network: the LinkedIn Endorsement. The way I first found out about endorsements was by the back door. People to whom I was connected started to give me these new fangled endorsements – for...
by Donald Wallace, The Software Copywriter | Sep 28, 2012 | Business and Copy "How-Tos", Content Creation, Social Media, Technology Applications
People have asked me this question: What platform should we use for our web site? We simply want a business web site. We might have a blog, or maybe we won’t for now. We have will just a few people in our organization with the ability to update the site. What...
by Donald Wallace, The Software Copywriter | Jul 10, 2012 | Client Relations, Content Creation, Marketing, Social Media, Technology Applications
Do you resent the fawning over social media? Are you a social media objector? Do the following thoughts cross your mind when the subject of social media for business comes up? Kids mindlessly following a trend! Kool-Aid drinkers! Time wasters! Social...
