by Donald Wallace, The Software Copywriter | May 5, 2013 | Business and Copy "How-Tos", Content Creation, Copywriting, Marketing, Technology Applications
Anyone who has produced content knows that strong headlines are “bait” that invite a visitor to read. Weak headlines can absolutely kill really good content, by leaving it up to the reader to guess why they should bother reading an article or a story....
by Donald Wallace, The Software Copywriter | Feb 27, 2013 | Career, Marketing, Social Media
Late in 2012, LinkedIn created a new way to recommend people in your network: the LinkedIn Endorsement. The way I first found out about endorsements was by the back door. People to whom I was connected started to give me these new fangled endorsements – for...
by Donald Wallace, The Software Copywriter | Jul 10, 2012 | Client Relations, Content Creation, Marketing, Social Media, Technology Applications
Do you resent the fawning over social media? Are you a social media objector? Do the following thoughts cross your mind when the subject of social media for business comes up? Kids mindlessly following a trend! Kool-Aid drinkers! Time wasters! Social...
by Donald Wallace, The Software Copywriter | Feb 4, 2012 | Business and Copy "How-Tos", Copywriting, Marketing, Technology Applications
Introduction As a software developer, the demo – or “test drive” of your product – is a key marketing tactic. Without spending money, your prospective customers can try before they buy. However, the scarcity of one critical commodity gets in...
by Donald Wallace, The Software Copywriter | Jan 20, 2012 | Business and Copy "How-Tos", Copywriting, Marketing
What is a Case Study? A case study is a form of advertising copy that allows you to show your customers how you have helped other people and businesses. It puts the solutions that you offer on a realistic, familiar footing to your customers. A case study is a story...
by Donald Wallace, The Software Copywriter | Aug 31, 2011 | Marketing
Can you get sued for posting an online review? Of course. Anything is possible. Should you sue someone who speaks maliciously against your business in an online posting? Read this article and decide for yourself. It is perfectly human to want to silence online...
