by Donald Wallace, The Software Copywriter | Apr 24, 2014 | Business and Copy "How-Tos", Content Creation, Copywriting, Marketing
Is Your Product or Benefit Hiding in Plain Sight? Can someone look at your messaging and almost instantly understand what you do, what you mean, and how you can help them? If not, you may be burying the lead. To write effective copy, you need some skills, of course....
by Donald Wallace, The Software Copywriter | Feb 12, 2014 | Business and Copy "How-Tos", Content Creation, Copywriting, Marketing, Social Media
Content marketing – the publication of blog articles, papers and other pieces of content that are not really “hard sell” direct marketing – can be a struggle. Content marketing can be time-consuming, expensive, and require a lot of resources to...
by Donald Wallace, The Software Copywriter | Feb 8, 2014 | Business and Copy "How-Tos", Marketing
A colleague recently suggested in a blog post that a Unique Selling Proposition was quite difficult to achieve under some circumstances. A USP or unique selling proposition isn’t a magnetic magical business attractor, of course. It’s just an assertion that...
by Donald Wallace, The Software Copywriter | Feb 6, 2014 | Business and Copy "How-Tos", Marketing, Social Media, Technology Applications
Tired of marketing ideology? The endless demagoguery about certain techniques that are in fashion? A clear example is the “permission marketing” meme that marketers such as Seth Godin popularize which has been embraced widely by young marketers. This meme...
by Donald Wallace, The Software Copywriter | Dec 20, 2013 | Business and Copy "How-Tos", Content Creation, Marketing, Social Media
If you don’t yet have a mailing list full of subscribers to your blog or content marketing campaign, you will want to read this article. Your content marketing can really use some assistance from social media. Let’s see how social media and content...
by Donald Wallace, The Software Copywriter | Nov 23, 2013 | Business and Copy "How-Tos", Copywriting, Marketing
One of the challenges that can come up when you develop marketing content for a business is to determine how to talk about the business in print. So, do you talk about your business like it’s – A group? (“We provide X, Y and Z…”) A third...
