by Donald Wallace, The Software Copywriter | Apr 24, 2014 | Business and Copy "How-Tos", Content Creation, Copywriting, Marketing
Is Your Product or Benefit Hiding in Plain Sight? Can someone look at your messaging and almost instantly understand what you do, what you mean, and how you can help them? If not, you may be burying the lead. To write effective copy, you need some skills, of course....
by Donald Wallace, The Software Copywriter | Feb 12, 2014 | Business and Copy "How-Tos", Content Creation, Copywriting, Marketing, Social Media
Content marketing – the publication of blog articles, papers and other pieces of content that are not really “hard sell” direct marketing – can be a struggle. Content marketing can be time-consuming, expensive, and require a lot of resources to...
by Donald Wallace, The Software Copywriter | Jan 7, 2014 | Content Creation, Copywriting, Freelancing and Vendor Relations
Consider the following post a public educational service. 😉 Here are the most irritating, dubious, widespread, just – plain – wrong narratives about copywriting and copywriters that I have encountered. By “narrative” I mean – a story or...
by Donald Wallace, The Software Copywriter | Nov 23, 2013 | Business and Copy "How-Tos", Copywriting, Marketing
One of the challenges that can come up when you develop marketing content for a business is to determine how to talk about the business in print. So, do you talk about your business like it’s – A group? (“We provide X, Y and Z…”) A third...
by Donald Wallace, The Software Copywriter | May 5, 2013 | Business and Copy "How-Tos", Content Creation, Copywriting, Marketing, Technology Applications
Anyone who has produced content knows that strong headlines are “bait” that invite a visitor to read. Weak headlines can absolutely kill really good content, by leaving it up to the reader to guess why they should bother reading an article or a story....
by Donald Wallace, The Software Copywriter | Feb 4, 2012 | Business and Copy "How-Tos", Copywriting, Marketing, Technology Applications
Introduction As a software developer, the demo – or “test drive” of your product – is a key marketing tactic. Without spending money, your prospective customers can try before they buy. However, the scarcity of one critical commodity gets in...
