by Donald Wallace, The Software Copywriter | Apr 24, 2014 | Business and Copy "How-Tos", Content Creation, Copywriting, Marketing
Is Your Product or Benefit Hiding in Plain Sight? Can someone look at your messaging and almost instantly understand what you do, what you mean, and how you can help them? If not, you may be burying the lead. To write effective copy, you need some skills, of course....
by Donald Wallace, The Software Copywriter | Feb 12, 2014 | Business and Copy "How-Tos", Content Creation, Copywriting, Marketing, Social Media
Content marketing – the publication of blog articles, papers and other pieces of content that are not really “hard sell” direct marketing – can be a struggle. Content marketing can be time-consuming, expensive, and require a lot of resources to...
by Donald Wallace, The Software Copywriter | Jan 7, 2014 | Content Creation, Copywriting, Freelancing and Vendor Relations
Consider the following post a public educational service. 😉 Here are the most irritating, dubious, widespread, just – plain – wrong narratives about copywriting and copywriters that I have encountered. By “narrative” I mean – a story or...
by Donald Wallace, The Software Copywriter | Dec 20, 2013 | Business and Copy "How-Tos", Content Creation, Marketing, Social Media
If you don’t yet have a mailing list full of subscribers to your blog or content marketing campaign, you will want to read this article. Your content marketing can really use some assistance from social media. Let’s see how social media and content...
by Donald Wallace, The Software Copywriter | Nov 21, 2013 | Content Creation, Technology Applications, Web Design Tools and Techniques
There is almost universal agreement in web design and online marketing circles that WordPress, when used with a commercial theme of your choice to design a web site, is always a fluid, easy, organic process. Not true. A web design using WordPress is more like molding...
by Donald Wallace, The Software Copywriter | May 5, 2013 | Business and Copy "How-Tos", Content Creation, Copywriting, Marketing, Technology Applications
Anyone who has produced content knows that strong headlines are “bait” that invite a visitor to read. Weak headlines can absolutely kill really good content, by leaving it up to the reader to guess why they should bother reading an article or a story....
