by Donald Wallace, The Software Copywriter | May 5, 2013 | Business and Copy "How-Tos", Content Creation, Copywriting, Marketing, Technology Applications
Anyone who has produced content knows that strong headlines are “bait” that invite a visitor to read. Weak headlines can absolutely kill really good content, by leaving it up to the reader to guess why they should bother reading an article or a story....
by Donald Wallace, The Software Copywriter | Sep 28, 2012 | Business and Copy "How-Tos", Content Creation, Social Media, Technology Applications
People have asked me this question: What platform should we use for our web site? We simply want a business web site. We might have a blog, or maybe we won’t for now. We have will just a few people in our organization with the ability to update the site. What...
by Donald Wallace, The Software Copywriter | Feb 4, 2012 | Business and Copy "How-Tos", Copywriting, Marketing, Technology Applications
Introduction As a software developer, the demo – or “test drive” of your product – is a key marketing tactic. Without spending money, your prospective customers can try before they buy. However, the scarcity of one critical commodity gets in...
by Donald Wallace, The Software Copywriter | Jan 20, 2012 | Business and Copy "How-Tos", Copywriting, Marketing
What is a Case Study? A case study is a form of advertising copy that allows you to show your customers how you have helped other people and businesses. It puts the solutions that you offer on a realistic, familiar footing to your customers. A case study is a story...
