LinkedIn Endorsements: Social Media Sprinkles on the LinkedIn Sundae
How LinkedIn endorsements differ substantially from LI recommendations. Why people use them. The value they provide. And more.
Should You Use WordPress, or a “Real” Content Management System for a Web Site?
How to select the right web site software for your organization’s needs. WordPress, Drupal, Joomla, or something else? We explore the factors that should be weighed in this decision.
Grumpy About Social Media for Business? Read This.
Do you resent the fawning over social media? Are you a social media objector? Do the following thoughts cross your mind when the subject of social media for business comes up? Kids mindlessly following a trend! Kool-Aid drinkers! Time wasters! Social "Not"working! In...
Screencast Basics: How to Script a Task Oriented Screen Video for Fun and Profit
Introduction As a software developer, the demo - or "test drive" of your product - is a key marketing tactic. Without spending money, your prospective customers can try before they buy. However, the scarcity of one critical commodity gets in the way of user...
Software Case Studies: How They Work for You and How to Write One
What is a Case Study? A case study is a form of advertising copy that allows you to show your customers how you have helped other people and businesses. It puts the solutions that you offer on a realistic, familiar footing to your customers. A case study is a story...
The Unintended Consequences of Silencing Your Critics
Can you get sued for posting an online review? Of course. Anything is possible. Should you sue someone who speaks maliciously against your business in an online posting? Read this article and decide for yourself. It is perfectly human to want to silence online...